Fostering Corporate Connections Through Flowers
Over several years we've learned that effective business gifting isn't about flawless arrangements—it's about mastering the nuanced art of professional relationships and the timing that truly matters.
How We Cracked the Corporate Gifting Challenge
In 2018, we kept hearing the same gripe from business clients: "Gorgeous flowers, but they arrived after the meeting had ended." That made us realize we weren't just arranging bouquets—we were shaping moments that could strengthen or strain professional relationships.
The Timing Revolution We Fell Into
Our breakthrough emerged when a stressed client faced a crucial investor briefing moved up by three hours, and they needed arrangements delivered to match. Rather than calling it impossible, our team created what we now call "flex-timing"—floral setups that look perfect whether delivered at 9 AM or 2 PM.
"Today we craft arrangements with multiple peak moments across a day, so your flowers never seem to be waiting around."
Our Problem-Solving Process
We developed this approach after realizing many well-meaning gifts can create awkward moments instead of fostering meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's celebratory arrangement arrived amid a tough restructuring announcement. Now we ask questions florists don’t typically pose: What’s going on in your business right now? What’s the mood you’re working with?
Recent example: A client wanted to mark a partnership, but shared that their partner company was facing a family hardship. We moved from a festive tone to thoughtful support—same partnership acknowledgment, a wholly different emotional approach.
The Practical Reality Check
Stunning arrangements that are hard to maintain become uncomfortable after a few days. We learned to design for real office settings—air conditioning, changing light, busy receptionists who might forget to water.
Our "office-hardy" picks feature flowers that dry gracefully instead of wilting quickly, and designs that appear purposeful even if maintenance slips after a busy week.
The Follow-Through Innovation
We found the true impact happens after delivery. A client noted that visitors inquired about their flowers weeks later, still looking fresh. That made us realize we weren’t just handing out gifts—we were sparking ongoing conversations.
Now we add subtle care notes that help the recipient keep arrangements looking polished longer, plus seasonal refresh options for clients who want to sustain that refined impression year-round.
The People Shaping the Approach
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Sloan
Lead Design Curator
Former hospitality supervisor who kept noticing how flowers shaped guest experiences in upscale hotels. Avery brings that same focus on environmental psychology to corporate spaces, explaining how floral selections influence business talks and first impressions.
Jordan Chen
Client Relations Director
Originating in business consulting, he discovered that lasting partnerships hinge on considerate gestures many firms overlook. Jordan specializes in timing, cultural nuances, and the nuanced craft of cultivating professional relationships through meaningful tokens.
